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Expert Tips

Ongoing project from April 2014

Expert Tips is a digital project in which professional athletes' tips are accumulated under Sportmaster brand. The project has two major channels of communication:

- official Sportmaster website where a special section with Expert Tips was created

- official Sportmaster groups in social media, where Expert Tips were communicated

Goals of the project:

- add the value of athletes’ credibility to Sportmaster brand

- communicate a message - Sportmaster stores are the stores where you can buy products recommended by professional athletes

My responsibilities:

- project management

- product management

- communication strategy

- all communications with athletes' and their management

- copy-writing (all texts for the project are written by me)

- 15 athletes participated in the project so far
- average Time on Page for Expert Tips section on Sportmaster website is more than 4 minutes
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