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Generation "Sportmaster"

Ongoing project from March 2014

Supervising digital PR promotion of the social project "Generation "Sportmaster".


- introduce the project to a wide audience

- develop a strong image of Sportmaster as a socially responsible company

About "Generation "Sportmaster":

- Sportmaster donates special equipment for athletic playgrounds to various cities and towns across Russia

- the goal is to install 1000 athletic playgrounds in 100 cities across Russia by 2018

- in 2014 first 100 athletic playgrounds were installed in Moscow region towns

To find out more use the link (Russian)

Multichannel promotion during year 2014:

- bloggers' reports about playgrounds' opening ceremonies

- creating content for a related section of Sportmaster official web-site (copywriting)

 - mass media coverage on and 360 (Podmoskovie) TV channel

- all year long in official Sportmaster groups in social media - postings about new playgrounds and postings that encourage people do sports outside no matter the weather

- a contest in official Sportmaster groups in social media, winner got 10 athletic playgrounds for his/her town on a priority basis

My responsibilities:

- project management 

- creating communication strategy for the project

- supervising all the activities in all the channels


- reach over 5 millions (in Fall-Winter season only)

- more than 20 000 likes

- more than 1 000 positive comments on web

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