Launch of the official Stern brand pages in social media (VK and Facebook).
Goals of the project:
- add the value to Stern brand
- build a brand community
My responsibilities:
- project management
- product management
- supervising an agency executing the project
Results:
- more than 15 000 followers in three months (by the end of July)
- ER more than 22% both in VK and Facebook
- UER more than 7% both in VK and Facebook
